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Underdog Sports Teams Up With McConnell Golf For North Carolina Sports Betting License 336r45

The new dog on the block promises that its sportsbook is going to be something completely different 5u3c3z

Jeff EdelsteinJeff Edelstein
January 23, 2024
in Industry

William Howard/Icon Sportswire via Getty Images q2y3e

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North Carolina sports betting partner.

McConnell Golf — which owns and operates Greensboro’s Sedgefield Country Club, host of the PGA’s annual Wyndham Championship — is Underdog’s official running mate.

“Underdog is thrilled to launch our betting games in North Carolina in partnership with  McConnell Golf,” Jeremy Levine, founder and co-CEO of Underdog Sports, said in a press release. “We’ve spent the last four years building our own technology so we can give sports fans in America new and different ways to enjoy the sports they love. We’re excited to be able to offer that to North Carolinians and look forward to evolving the experience with them.” 

Something new 432t6l

Levine has been very vocal in saying that Underdog’s offering is going to be something different than the traditional sportsbook experience.

“We’re going to build a not-so-traditional sportsbook,” Levine told Sports Handle last year, promising “a whole new live betting experience that doesn’t feel like the static sportsbook experience in the industry.”

He went on to say, “Ours will look quite different. It will feel more like an immersive experience. And moving forward, we’re looking at different platforms, like voice, augmented reality, virtual reality.”

McConnell Golf is standing behind Underdog and its plans, whatever they may be.

“We too believe in thinking differently and challenging the status quo, and there is a lot of star power behind the Underdog Fantasy app,” McConnell Golf COO Christian Anastasiadis said in a statement. “I truly believe we found the right partner.” 

Underdog is one of nine operators to submit sports betting applications to the North Carolina State Lottery Commission, which is tasked with overseeing the rollout of sports betting in the state. 

There is not an official go-live date for pre-March Madness launch is what the commission has in mind.

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Jeff Edelstein

Jeff Edelstein 57s40

Jeff is a veteran journalist, working as a columnist for The Trentonian newspaper in Trenton, NJ for a number of years. He's also an avid sports bettor and DFS player. He can be reached at [email protected].

This site contains commercial content. We may be compensated for the links provided on this page. The content on this page is for informational purposes only.

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